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National Science and Media Museum

Three ‘Alternate Realities’ go on display in Bradford

The National Science and Media Museum is the latest venue on the first ever UK tour of Sheffield Doc/Fest’s critically acclaimed Alternate Realities programme.

Alternate Realities features virtual reality, augmented reality, interactive documentary and game projects, and three of the installations that featured in Doc/Fest 2018 will be exhibited in Bradford from 5–14 October 2018.

The run includes the Widescreen Weekend festival at the museum, which celebrates cinema technology and large-format movies, taking place from 11–14 October.

Alice Parsons, Creative Producer at the National Science and Media Museum, said:

“It is a delight to be included in the first UK tour of the Alternate Realities programme. These installations tell stories and make connections in such an innovative yet meaningful way. I can’t wait to see the reactions of our visitors and the Widescreen Weekend audience.”

The exhibits showing at the National Science and Media Museum are:

  • Interactive installation Belongings which, through virtual interactions with individuals who have had to flee their homeland, invites the audience to think about what one personal belonging they couldn’t live without.
  • Sensible Data/Mixed Emotions, which explores the emotional response to how a machine sees individuals, and whether that re-informs how the individuals see themselves.
  • Is Anna OK?, a virtual reality installation exploring the intertwined story of twin sisters whose lives are changed overnight.

The installations are suitable for age 13+, and entry is free. Booking is required for Is Anna OK?; this can be done at the museum or online.

Alternate Realities Programme Producer Joe Cutts said:

“I’m so pleased to be taking highlights from our Alternate Realities exhibition in Sheffield to reach new audiences both nationally and for the second time, internationally, and especially thrilled that this touring programme involves working closely with the Barbican in London, Lighthouse in Brighton, National Science and Media Museum in Bradford, Phi Centre in Montreal and Noviembre Electrónico in Buenos Aires. The Alternate Realities touring exhibition is a new highlight of the Doc/Fest calendar.”

The UK tour is supported by Arts Council England.

ENDS

Press contact: Phil Oates phil.oates@scienceandmediamuseum.org.uk / 01274 203 317

Notes for editors

Belongings | Installation | Project creators: John-Paul Marin, Matt Smith, Tea Uglow, Kirstin Sillitoe | Australia, 2018 | 20 mins

Is Anna OK? | VR installation | Project creator: Camila Ruz | UK, 2018 | 10 mins

Sensible Data/Mixed Emotions | Installation | Project creator: Martin Hertig | Switzerland, 2018 | 5 mins

Entry is free

The National Science and Media Museum in Bradford, West Yorkshire, opened in 1983, and has since become one of the most visited UK museums outside London. The museum explores the science and culture of image and sound technologies, creating special exhibitions, interactive galleries and activities for families and adults, including the recently opened Wonderlab. It is home to three cinemas, including Europe’s first IMAX cinema screen and the world’s only public Cinerama screen outside the USA. Entry to the museum is free.

Sheffield Doc/Fest is a world-leading, and the UK’s premier, documentary festival. Doc/Fest celebrates the art and business of documentary and all non-fiction storytelling across all platforms, from short film to feature-length, series, audio, interactive, augmented reality, virtual reality and special events. Sheffield Doc/Fest 2019 will take place from 6–11 June.