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Widescreen Weekend opens and new cinema name announced

As the Widescreen Weekend film festival begins at the National Science and Media Museum, ‘Pictureville’ is revealed as the name of the museum’s new independent cinema operation.

Widescreen Weekend, the National Science and Media Museum’s festival of spectacular movies and cinema technologies starts today (Thursday 10 October 2019) with the news that Pictureville, the museum’s acclaimed theatre which is at the centre of the event, will also be the name of its new independent cinema operation.

Film lovers travel from around the world to attend the annual Widescreen Weekend festival for films screened in 70mm and 35mm formats, such as opening night’s Ready Player One, musicals including The Sound of Music and West Side Story, plus historical epic Ben-Hur on closing night. They will also be among the first to hear about the new cinema operation’s name Pictureville and tagline Where Cinema Lives.

Head of Cinema Operation Kathryn Penny said:

“Pictureville, already renowned as a unique theatre capable of screening a huge variety of film formats, is synonymous with the highest quality presentation of films - especially with our Widescreen Weekend delegates as well as our regular audiences. We think it is a mark of great cinema in Bradford, and we will be screening films in all three of our cinemas, including the biggest IMAX screen in West Yorkshire, under the Pictureville brand.”

INDY Cinema Group was recently announced as the programmers for the museum’s operation, which will return to being fully independent when the five-year contract with Picturehouse comes to an end on 31 October 2019.

Other highlights of Widescreen Weekend (10–13 October 2019) include guests such as Donald Rosenfeld, former head of Merchant Ivory productions and producer of hits such as Howards End; director of The Selfish Giant Clio Barnard, who grew up in Otley; and a live recording of the popular film review podcast Girls On Film.

Kathryn added:

“We’re really looking forward to this opportunity, developing a greater integration between film screenings and the museum programme, as well as making even more people aware of the quality of our cinemas.”

A new Pictureville membership scheme, starting on 1 November 2019, will cost £30 for the year, with benefits that include two free tickets (IMAX premium seats included, worth up to £30), £2 off other cinema tickets, as well as 10% off food and drink, and in the museum shop.

About Pictureville Cinema

In 1992 the Library Theatre, situated next to the museum, was converted into a spectacular 306-seat cinema—Pictureville Cinema. This development enabled the museum to extend its cinema programme, showing an eclectic mix of the history of cinema and contemporary work from across the world of film. In 1993 a Cinerama screen and projection system was installed. Dating back to 1952, Cinerama was the first widescreen film presentation process. It utilises three projectors and a deeply curved screen. Pictureville is the only public cinema where such films can be screened outside the USA.

ENDS

Press contact: Phil Oates, phil.oates@scienceandmediamuseum.org.uk / 01274 203 317

NOTES FOR EDITORS

The National Science and Media Museum in Bradford, West Yorkshire, opened in 1983, and has since become one of the most visited UK museums outside London. The museum explores the science and culture of image and sound technologies, creating special exhibitions, interactive galleries and activities for families and adults, including the recently opened Wonderlab. It is home to three cinemas, including Europe’s first IMAX cinema screen and the world’s only public Cinerama screen outside the USA. Entry to the museum is free.

WIDESCREEN WEEKEND PARTNERS AND SUPPORTERS

Bradford City of Film: Bradford is the world’s first UNESCO City of Film. This permanent title bestows international recognition on Bradford as a world centre for film because of the city’s rich film heritage, its inspirational movie locations and its many celebrations of the moving image through the city’s annual film festivals and film-related events. For more information, visit the Bradford City of Film website.