An exploration of cultural and national identity, examining stereotypes through images made in seven European countries.
Martin Parr has been described as one of the most inventive and successful documentary photographers of his generation. His unique photographic style of transforming the ordinary into something dramatic and extraordinary is instantly recognisable.
Ooh La La! explored and illustrated the idea of cultural and national identity, examining clichés and stereotypes of seven European countries. Martin Parr was commissioned to work on the project by this museum and Photo 98 for the UK Year of Photography and the Electronic Image.